About the Author

Keith Holzman is the principal of Solutions Unlimited, a management consulting firm specializing in the recording industry. He’s a trusted adviser and troubleshooter, skilled in providing solutions tailored to his clients’ specific requirements. A seasoned record industry senior executive with extensive experience in all aspects of running a label, he was President of ROM Records, an eclectic pop music label specializing in new and unusual artists, and during most of the 90’s was also Managing Director and Executive Vice President of Discovery Records (subsequently Sire Records Group), a label specializing in pop, rock, jazz and film music.


From the mid 60’s to the mid 80’s he was Senior Vice President of Elektra Records, responsible for the running of the Production, Art, Studio and Engineering, Manufacturing, and Administration Departments.


During the early 80’s, concurrent to his position with Elektra, Mr. Holzman served as Director of Nonesuch Records, one of America’s most prestigious classical music labels. He was responsible for the entire label, and oversaw the recording, production, and marketing of over one hundred fifty recordings.


He has taught The Independent Record Label: From Startup to Mainstream course at UCLA Extension, and is a professional member of the Institute of Management Consultants.

3rd Edition Revised and Updated for 2012 —
Now Available!

Keith Holzman has been an invaluable mentor to my label and me for over twenty years. He has finally put that knowledge and integrity into a book that I still find to be indispensable as a road map through the intricacies and complexities of the business of music. This is a common sense guide that could only be written by a true veteran.

 — Bob Feldman, Former President, Red House Records


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